Come to Know Classical
By the end of 2012 Robinson resigned his DSO position to realize CutTime’s potential, seeking partners nationally and across all sectors at a time when attendance for most classical arts is continuing to decline. Mr. CutTime, as he is now called, combined performance excellence with excellence of opportunities to engage a broader public. All people deserve to hear instrumental classical music describe the human condition. It’s only difficult to start. Middlebrow gives access. Fun and exchanges lead to innovation.
Taken together CutTime is an emerging business enterprise with a mission inspiring musicians to adapt and insert fine arts in and around other cultures. CutTime recruits and trains stubborn musicians to help concert presenters draw new concert-goers and to raise the standards for community outreach and education programs. CutTime means to recontextualize (redefine) and even Americanize classical music as suggested in this landmark document of 1993.
In 2013 Crain’s Detroit Business recognized Robinson with a Salute to Entrepreneurs as a social entrepreneur, saying he ”is bringing classical music to the masses— which may be one of the most challenging jobs in all of music.” CutTime has won a substantial grant, generous donations and a few sponsorships to develop its program and is currently seeking professional management and regional agents to grow further.