Q. How can we build new audience without losing existing patrons?

A. Curious music lovers are everywhere. Many have been waiting for our classical music industry to adapt for young adult audiences. The ticket prices, presentation styles, dress code, and the music performed may need to meet new audiences halfway while we guide veteran audiences to traditional concerts. A color-coded logo or new series name on your marketing materials could help distinguish introductory vs. traditional programs (eg. purple vs. gold). While we would love our programs to work for everyone, we may need to start small or offer a popular blend for new audiences. This is not so difficult. And yet CutTime® goes further.

CutTime extends classical music beyond the concert hall, directly towards new listeners, new places, and through collaborations, discovering easy and replicable solutions for deeper engagements and at every level. Our enthusiasm, intimacy, and key insights make the fantastic dramas of instrumental music more immediate and practical for new users.
We spoil our audiences, and play for their attention, curiosity, laughter, edification, and epiphany. Keeping our programs lively, shaped, as teaching moments, and entertaining
make all the difference. This is the mission-enterprise of CutTime, and it flows as if on tap.