Q. Will CutTime create new music jobs for us?
Can CutTime stop the downsizing of orchestras?
A. We live in interesting times, when, among other thorny dilemmas, some classical music institutions are deep in crisis while a few seem as yet immune to cultural climate change. In response, CutTime® is creating opportunities to reset and share classical music with curious musical omnivores. Many do want to know what they might be missing without classical music — but not enough to attend traditional concerts. They want and deserve an empathetic guide to help them access this largely wordless music. The time is now to build positive associations for sonata where hungry people go to sample other music.
Where it can, CutTime is recruiting musicians across the country to play from our large music catalog in clubs, churches and schools, and to learn the many ways to connect what is enduring and universal in classical music. It is the only enterprise in the world dedicated to presenting symphonic music intimately. CutTime will eventually audition musicians and hire assistants & promoters to introduce, tour and develop club classical nationwide.
We are so lucky to enjoy our favorite music today almost everywhere we go. We find ourselves devoted to its inspiration and practice. In effect, we worship music because we believe it enlightens and even saves us. But consider the different ways, the cultural norms that developed around the music we love. For a rock or pop, we have drinks, friends, huge volume, wild antics, people dancing and singing along, personalities onstage, humor and social truths, etc.. This qualifies as worship. Often enough we feel some genuine inspiration, but not epiphany.
As classical musicians, just playing well may be fine for traditional audiences— but outsiders demand that we connect in immediately compelling ways as we find in pop-rock. Precision is NOT necessary for them: our job here is showing the masses that they too can experience the same internal adventures and epiphany we do. They just need to listen actively for a time, but they won’t without good reason; a solid glimpse of the potential. Realize that we are not so much in the music business as in the inspiration business through music, and that absolutely everyone deserves this. Public domain means that where the copyrights have expired, this music belongs to all of humanity. We must use it.
A Chinese proverb says, Tell me and I’ll forget. Show me and I might remember. Involve me and I will understand. So CutTime is going to place the audience we want to come to our concerts smack in the middle of our introductory events. Because when we bring one audience member onstage, the rest come onstage through them. Rather than art-centric, we can at times choose to be audience-centric, to share our license, ownership and perspectives. This is fine arts taken as a means rather than an end in itself.
There are new opportunities waiting to be realized all around us. Let us channel our inner-Leonard Bernstein to make new friends with loving and informative close encounters of classical music, and wet appetites for our traditional concerts.